Dive Brief:

• Kewill and LeanLogistics, which merged last year, recently rebranded as BluJay Solutions in order to better focus on smoothing the flow of global trade, American Shipper reported Monday.
• Formerly, the two offered in transportation management systems (TMS) and warehouse management systems (WMS) software, among other services.
• BluJay told American Shipper its intent was to become a resource for other service providers via its products, execution services and a wider pool of associates with which to join purchasing and other forces.

Dive Insight:

The merger and rebranding shows how as supply chains become more complex and interconnected, large logistics providers, too, are moving to provide supply-chain-as-a-service.

In this case, BluJay's Global Trade Network seeks to help companies move away from siloed management into an integrated "multi-tenant software platform," allowing for multiple partners to benchmark based on the network's data, according to commentary by BluJay's CEO on Logistics Viewpoints. 

But above all, the rise of these services demonstrates a market need for full supply chain solutions. Shipping lines, consultants and trucking companies, too, have been seen entering this space as vendors.

Supply chain managers should take note: the skills most in need are no longer limited to just warehouse management, logistics management or materials management, but a full understanding of the chain. After all, a change in one aspect has a ripple effect throughout the company — knowing how can help amplify savings throughout the organization.