Fabletics is digitally overhauling its demand planning and forecasting systems to support its growth objectives, according to a Feb. 13 press release.
Using Blue Yonder’s supply chain planning solutions, the activewear brand will leverage product demand patterns — driven by algorithms, sales, marketing and operations insights — to build an “ideal forecasting model,” a Blue Yonder spokesperson told Supply Chain Dive. The unified data view aims to drive higher planner productivity and inventory management.
Each implementation project, which includes Blue Yonder’s demand planning, allocation and replenishment, merchandise financial planning and size scaling solutions, will go live in phases. According to the spokesperson, the slow roll-out will “ensure proper change management and technology integration.”
Using the allocation solution, Fabletics will receive merchandise distribution recommendations — down to size — to optimize inventory and avoid unneeded markdowns.
With merchandise financial planning, the activewear brand can establish financial guidelines to manage inventory profitability and productivity. The size scaling solution, meanwhile, will “conduct low-level, detailed analysis at appropriate intervals to get the right sizes to each location while decreasing excess, fringe-sized assortments,” according to the press release.
The transition will be supported by Plantensive, a supply chain and retail planning solutions provider. Plantensive, which is one of the largest implementors of Blue Yonder’s software solutions, aims to ensure that projects are delivered on time and within budget, the Blue Yonder spokesperson said.
Blue Yonder offers artificial intelligence-driven supply chain planning solutions for retailers, manufacturers and logistics service providers. For instance, in 2023 Serta Simmons Bedding implemented the tech company’s planning capabilities to optimize its manufacturing operations.
Other companies tapping into Blue Yonder’s capabilities include DHL Supply Chain and Uber Freight.
In November 2024, Blue Yonder was the target of a ransomware attack that sparked disruptions at several companies, including Procter & Gamble, but it was mostly cleared up by the beginning of December.
