Dive Brief:
- Haribo of America is expanding its warehouse and distribution center in Bristol, Wisconsin, to accommodate rapid growth, according to real-estate firm HSA Commercial.
- The gummi maker is moving its operations from its current 157,656-square-foot Building 1 facility to Building 3, a 447,216-square-foot site. The site is located within 2 miles from the company’s first-ever North American production plant in Pleasant Prairie, HSA Commercial said in the release.
- Building 3 was constructed in 2022 and features 36-foot clear heights and 73 truck docks. Operations will start once the interior buildout is completed in the second-quarter of 2024.
Dive Insight:
Germany-based Haribo ramped up its U.S. business in 2015 and has seen growing consumer demand in the country ever since. In response, the company is expanding its warehouse operations.
“As we’ve ramped up U.S. production and more consumers get to know and love HARIBO gummies, we need larger warehouse space to house our products,” Lauren Triffler, director and head of corporate communications for Haribo of America, said in the press release.
The warehouse expansion follows the launch of Haribo’s first U.S. factory in July 2023 when it began production in Pleasant Prairie, Wisconsin, at a 500,000-square-foot facility with a focus on producing Haribo’s Goldbears.
The production site uses warehouse automation, such as machine-to-machine communication and access to real-time data from supply chain partners, to make planning decisions on replenishment, inventory and inbound shipping to stores, CFO Wes Saber told CFO.com in 2021.
