Dive Brief:
- Lego Group is focused on increasing its sustainable sourcing efforts as the company transitions toward more sustainable and high-quality materials for its toy bricks, according to an H1 financial report.
- During the first half of the year, 30% of purchased resin was certified mass balance, which translates to 22% of raw materials for Lego bricks being made from renewable and recycled sources.
- Lego intends to ramp up its purchase of sustainabily-sourced raw materials in the coming years to reduce the use of virgin fossil fuels, per the financial report.
Dive Insight:
Last year, Lego set a goal to slash its greenhouse gas emissions in a bid to achieve net zero emissions by 2050.
Currently, more than 99% of Lego’s emissions are linked to scope 3 emissions, including the delivery of raw materials, machines, products and services from suppliers, per a July 3 press release.
The toy company has been exploring the use of sustainable raw materials, testing more than 600 new material grades last year, according to a 2023 sustainability progress report.
In 2023, 18% of resin purchased throughout the full year was certified mass balance, equating to 12% of raw materials being made from sustainable sources, per the financial report published in August. The toy maker defines mass balance as a model that increases the use of renewable and recycled input into Lego’s materials, replacing virgin fossil fuels sources.
“Essentially, our suppliers mix input from virgin fossil sources with certified renewable and recycled sources, to produce the material used to make LEGO products,” the report stated.
The Denmark-based toy maker has made other strides to promote sustainability across its supply chain. In July, Lego launched a Supplier Sustainability Programme, prompting suppliers to help the company cut greenhouse gas emissions. The program requires suppliers to set “targets to reduce emissions by 2026, and further by 2028, and an annual carbon emissions reduction KPI linked to employee bonuses,” per the H1 report.
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