Dive Brief:

• Oracle said this week that it reached a deal to purchase Atlanta-based Logfire. The company did not disclose the terms of the agreement.
• Cloud-based LogFire warehouse management applications will enhance Oracle's system by adding an integrated warehouse, inventory and workforce management platform.
• Oracle has been on an acquisition road for its cloud-based applications with the planned addition of NetSuite, for $9.3 billion in an effort to compete with Microsoft and Amazon for cloud computing operations. That deal has since met resistance.

Dive Insight:

Oracle is addressing many of the supply chain enterprises that are falling short of increasing demands to fulfill inventory systems integrated logistics and dynamic sourcing.

LogFire's cloud-based system fills in Oracle's cloud-based logistics functionality of the Oracle SCM Cloud by adding cloud-based warehouse management capabilities.

Traditional warehouse management systems (WMS) have been mostly customized to individual business processes. Changing to a cloud-based application technology is easier to configure options rather than proprietary hard-coding. This also allows the system to scale quickly.